WA Avocados Go Global

Western Australian avocados are making a splash on the international stage! Exports of this creamy, green-and-gold fruit have skyrocketed, opening exciting doors for agritourism businesses.

A Growing Global Appetite

Demand for WA avocados is booming, particularly in Asia and the Middle East. Consumers appreciate the quality, flavour, and appearance of our avocados, which arrive in top condition thanks to improved transport and handling practices. This growing demand translates to significant economic benefits for WA growers and presents unique opportunities for the agritourism sector.

Trade Missions and Market Growth

The Cook Government, in partnership with Avocados Australia, is actively fostering international trade relationships. Recent initiatives include:

• Inbound Trade Delegations: Hosting international buyers from key markets like India, Japan, Thailand, and the Gulf region, showcasing WA’s avocado industry firsthand.
• Market Visits and Farm Tours: Connecting international buyers directly with WA avocado producers and packers in the South West, highlighting the quality and sustainability of our production methods.

These efforts have yielded impressive results:

• Export Boom: WA avocado exports reached $36.8 million in 2023-24, a staggering 400% increase from the previous year.
• New and Expanding Markets: Trade with Thailand has resumed after a 10-year hiatus, while exports to Japan and the Gulf region have also seen substantial growth.

How Agritourism Can Benefit

This avocado export success story creates exciting possibilities for agritourism operators:

• Develop Avocado-Themed Experiences: Offer farm tours, tastings, and workshops that showcase the journey of WA avocados from orchard to plate.
• Partner with Local Producers: Collaborate with avocado growers and packers to create unique agritourism packages and experiences.
• Promote WA Avocados: Feature this “green gold” in your menus, farm shops, and marketing materials, highlighting its quality and provenance.
• Capitalize on Growing Interest: Tap into the increasing global interest in WA avocados by incorporating them into culinary tourism experiences.

This is a prime opportunity for agritourism businesses to ride the wave of WA’s avocado export success. By incorporating this increasingly popular fruit into your offerings, you can attract new visitors, enhance the visitor experience, and contribute to the continued growth of this dynamic industry.