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Home/News/Taste the South West: New Guide Showcases Agritourism Opportunities

Taste the South West: New Guide Showcases Agritourism Opportunities

The South West of Western Australia is renowned for its stunning landscapes, world-class wineries, and vibrant culinary scene. Now, a new resource is available to help agritourism operators and food enthusiasts alike tap into the region’s diverse offerings: the Taste of the South West Food and Beverage Capability Guide.

What’s Inside?

This comprehensive guide, produced by the Department of Primary Industries and Regional Development (DPIRD), showcases 114 South West food and beverage businesses, from established wineries and seafood producers to artisan bakeries and chocolatiers. Here’s what makes it so valuable:

  • Business Profiles: Discover detailed information on each business, including their story, product range, and contact details.
  • Provenance Focus: Learn about the origins of the ingredients and the unique production methods that make South West products so special.
  • Agritourism Events Calendar: Plan your visits and itineraries around the region’s exciting agrifood tourism events, from farm-gate festivals to wine-tasting weekends.

Why This Matters for Agritourism Operators

This guide is a treasure trove of opportunities for agritourism businesses:

  • New Partnerships: Connect with local suppliers to source fresh, high-quality ingredients for your restaurant, cafĂ©, or farm shop.
  • Enhanced Experiences: Develop unique agritourism experiences that incorporate visits to featured businesses, tastings, and behind-the-scenes tours.
  • Cross-Promotion: Collaborate with other businesses in the guide to create joint marketing campaigns and attract a wider audience.
  • Stay Ahead of the Curve: Use the guide to stay informed about the latest trends and innovations in the South West food and beverage scene.

Get Your Copy!

The Taste of the South West Food and Beverage Capability Guide is available free online at www.agric.wa.gov.au/capability-guides. Download your copy today and start exploring the delicious possibilities!

Don’t Miss Out!

WAAA members in the South West, if your business isn’t already featured in the guide, make sure you’re included in the next edition! Contact the DPIRD Food Industry Innovation team to learn more about the Food Industry Innovation program and how to be part of future guides:

  • Email: FoodIndustryInnovation@dpird.wa.gov.au
  • Website: www.agric.wa.gov.au/r4r/food-industry-innovation

Words by:

Andy Burns

I am the founder of Scott Aussie Tourism Marketing, a full-service agency specialising in agritourism and promoting travel, tourism, and hospitality businesses. My passion lies in developing strategic marketing solutions that drive growth and success for my clients and our region.

Published on:
06/11/2024
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